Consumer Insight Webinar from 16 March 2021

Date / Time 16 March 2021 - 12.30 GMT
Location Online

Consumer Insight and Market Understanding in the Healthy Food Drink Sector 

16TH March 2021

 

Understanding what motivates your customers and how to market to them effectively to convert this interest into sales is fundamental to the success of your business.

this webinar will introduce you to range of free training resources which are designed to support SME’s who are active in, or interest in launching into the healthy food and drink sector.

In the webinar we explore,

What you need to know about your intended current markets and why.

Sources of market intelligence and consumer insight information.

Creating Consumer Personas and how this technique could help focus your product development and marketing strategies.

Provide you with 20 key questions to ask yourself. The answers to which will build a sound platform for future success.

This webinar was hosted by AHFES project partners from Wales, Northern Ireland and Ireland

Link to webinar  https://youtu.be/YRsZBaAewN4

PDF Version Webinar on AHFES training and Consumer Insight 16 March 2021

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