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Claim to Fame: How to make impactful marketing claims for your healthy food and drink products and stay within the law.

Consumers are increasingly interested in the information appearing on food labels.

They have also become more interested in their diet, its relationship to health, the composition of foodstuffs that they are selecting, as well as its impact on the environment.

All this has led to the proliferation of the number and type of claims appearing on the labels of foodstuffs.


00:00:00 Welcome Noelia Dosil | Innovation project manager, Clúster Alimentario de Galicia

00:01:30 Introduction to the AHFES project

00:12:08 Making Nutritional Claims Webinar

00:14:24  How to Make Nutritional Claims Sarah Robson | Senior Food Technologist at ZERO2FIVE, Food Industry Centre, Cardiff Metropolitan University

00:35:28  Health claims Mariana Coelho | PhD, Instituto Nacional de Saúde Doutor Ricardo Jorge (INSA)

00:53:20 Ecolabeling of products: How to provide environmental information to consumers

María Margallo | Associate Professor, Department for Chemical and Biomolecular Engineering, University of Cantabria

1:13:50 Webinar Wrap Up

1:15: 45 AHFES Training Information Alison Hazelgrove

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