AHFES is a European project funded by the Atlantic Area programme. The project
aims to improve the overall competitiveness and growth of SMEs in the value chain of
healthy food & lifestyles by contributing to enhancing a transnational innovation
ecosystem that helps SMEs access knowledge, partners and markets and align their
products and services to consumer needs and expectations.
The project will support a sustainable growth of healthy food & lifestyle sector and
SMEs – key actors of EU common market – by achieving a quadruple helix
ecosystem (public authorities, industry, academia and citizens) in support of SME
competitiveness.
AHFES_Nutritional claims workshop_Agenda 20210616HEALTH AND NUTRITION CLAIMS IN THE FOOD & BEVERAGE INDUSTRY
online Webinar | 16 June 2021 | 15.00 h
Healthy nutrition is essential to reduce Non-Communicable Diseases (NCD), reduce child and adult obesity and to provide the necessary nutrients.
However, often marketing strategies result in the use of nutritional claims that can be misleading for the consumers.
This workshop will give European SMEs working on the healthy food & beverage sector an overview of the challenges of aligning marketing strategies with the existing food labelling regulations.
The webinar will include a session on labelling and regulation and a guide through some lies & facts hidden in the nutritional claims.
More information AHFES_Nutritional claims workshop_Agenda 20210616
On May 25th at 12:30pm a webinar targeted at Food Sector SMEs took part in a webinar as part of the European project funded by the Atlantic Area Programme; AHFES
The webinar was hosted by NUI Galway and provided an inspiring insight into the creative and innovative ways business in the food sector who have pivoted during the pandemic. With a focus on real sustainable solutions to overcome challenges and practical supports available to the multiple sectors of the food industry, the session should be of value and interest to a wide range of Start-ups and SMEs looking to not only survive but to thrive as we as we navigate through and beyond Covid 19.
