AHFES is a European project funded by the Atlantic Area programme. The project
aims to improve the overall competitiveness and growth of SMEs in the value chain of
healthy food & lifestyles by contributing to enhancing a transnational innovation
ecosystem that helps SMEs access knowledge, partners and markets and align their
products and services to consumer needs and expectations.
The project will support a sustainable growth of healthy food & lifestyle sector and
SMEs – key actors of EU common market – by achieving a quadruple helix
ecosystem (public authorities, industry, academia and citizens) in support of SME
competitiveness.
You can download the AHFES Training Module 2 Using Market Insight and Consumer feedback here.
You can download a copy of AHFES training Module 1 Gathering Consumer Insight in PowerPoint or PDF version here.
M1 Gathering Consumer Insights
PowerPoint