AHFES is a European project funded by the Atlantic Area programme. The project
aims to improve the overall competitiveness and growth of SMEs in the value chain of
healthy food & lifestyles by contributing to enhancing a transnational innovation
ecosystem that helps SMEs access knowledge, partners and markets and align their
products and services to consumer needs and expectations.
The project will support a sustainable growth of healthy food & lifestyle sector and
SMEs – key actors of EU common market – by achieving a quadruple helix
ecosystem (public authorities, industry, academia and citizens) in support of SME
Claim to Fame: How to make impactful marketing claims for your healthy food and drink products and stay within the law.
Consumers are increasingly interested in the information appearing on food labels.
They have also become more interested in their diet, its relationship to health, the composition of foodstuffs that they are selecting, as well as its impact on the environment.
All this has led to the proliferation of the number and type of claims appearing on the labels of foodstuffs.
00:00:00 Welcome Noelia Dosil | Innovation project manager, Clúster Alimentario de Galicia
00:01:30 Introduction to the AHFES project
00:12:08 Making Nutritional Claims Webinar
00:14:24 How to Make Nutritional Claims Sarah Robson | Senior Food Technologist at ZERO2FIVE, Food Industry Centre, Cardiff Metropolitan University
00:35:28 Health claims Mariana Coelho | PhD, Instituto Nacional de Saúde Doutor Ricardo Jorge (INSA)
00:53:20 Ecolabeling of products: How to provide environmental information to consumers
María Margallo | Associate Professor, Department for Chemical and Biomolecular Engineering, University of Cantabria
1:13:50 Webinar Wrap Up
1:15: 45 AHFES Training Information Alison Hazelgrove
Turning the spotlight on Protein. It’s essential to human health with a positive perception from consumers protein is now the focus of dynamic innovation in the food industry
This webinar brought to you by the AHFES project, ValuSect and Nutri-Wales explores the new resources and uses of protein which are emerging onto the healthy food scene
Looking at the trajectory of the plant-based proteins in European markets, emerging role of algae-based proteins, new bespoke consumer research into consumer attitudes towards insect protein and how Clean-tech is seeking to revolutionise the entire supply chain for protein.
Click here for the presentation 220427 issue 1 Innovation In Protein Webinar