Over the course of this project, our aim is to open a window into the healthy food consumer landscape.  Large swathes of the population are on a health kick. This is reflected in the way that members of the public have embraced different types of food trends. Using food in relation to a health conditions, fitness regime, ethical lifestyle or an adventurous attitude.

We are setting out to understand,

The movement and drivers in these new market trends

How they will impact on the food manufacturing sector

The changes in product profiles

The new opportunities for innovation and growth