Understanding what motivates your customers and how to market to them effectively to convert this interest into sales is fundamental to the success of your business.

this webinar will introduce you to range of free training resources which are designed to support SME’s who are active in, or interest in launching into the healthy food and drink sector.

In the webinar we explore,

What you need to know about your intended current markets and why.

Sources of market intelligence and consumer insight information.

Creating Consumer Personas and how this technique could help focus your product development and marketing strategies.

Provide you with 20 key questions to ask yourself. The answers to which will build a sound platform for future success.

This webinar was hosted by AHFES project partners from Wales, Northern Ireland, and Ireland       PDF Webinar on AHFES training and Consumer Insight 16 March 2021