Join AHFES on Wednesday 9th February at 1pm GMT (2pm CET) for our webinar ‘Healthy Eating; The Psychology of Consumer Decision Making’

This webinar features insights from experts in psychology and marketing on what influences consumers’ healthy eating habits and will be of interest to a wide variety of attendees across the health food industry.
Focusing on what influences consumer purchasing around healthy food, why some foods are more appealing (on the shelf) than others and what the key marketing tricks in selling food to consumers are.

The webinar will provide attendees with unique insights and a deeper understanding of psychological influences on consumer food purchases which can inform and impact product design, development, advertising and ultimately sales and profitability.