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The present consumer and market report, titled “Dairy: European market, consumer trends, and innovation”, provides an analysis of the dairy and alternative-dairy sector, with a special focus on health. The geographical scope of the report is Europe, spotlighting the Atlantic Area countries (France, Ireland, Portugal, Spain, and United Kingdom).
In the report, the production, value and volume of sales of the sector, as well as product launching, main positionings, consumer trends and market health claims were evaluated. Milk, as the raw material for the manufacturing of derivate dairy products, received a special attention in this report in terms of production, sales, as well as market value and volume. The main information
sources have been Innova Database, Innova Markets Insights, GlobalData, and European Commission databases, among others.