P3- Module 1 An Introduction to Market Development Principles

The training module is primarily aimed at SME’s starting to expand their business, but should also prove useful to companies building on top of the markets they already service.

It takes a step-by-step approach to the market development journey.

Beginning with the decision of   “If now is the right time for your company to expand”

Then moving on through the next steps required on the Market development process.

Click here to download the module P3-M1 Introduction to Market Development Principles