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P5-M13 After Sales
Once you achieve a listing then the real work of “In-store retail marketing” begins. This is a key success factor for food brands launching in new markets, and are a must-have element of a successful brand. Without them, the brand will fail!
You shouldn’t get into the trap of believing you can save money by avoiding the investment in retail promotions. You won’t save money…. You will lose shelf placement.
In-store promotions start with a good relationship with retail buyers for stores.
Working with the buyer to create in-store displays that stop the shopper, is the goal !
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