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As food and drink producers, we have a duty of care and legal obligation to ensure that the food we place on the market is of a fit quality for consumption.
Furthermore, the reputation of our business, and our brand image, is closely aligned with ensuring that our customers can rely upon the quality of our food or drink being consistent, every single time they buy from us.
Achieving this consistent quality is critical to consumers’ inclination to try and continue to buy our products.
However, it is often hard to define what “Food Quality” actually is, as one person’s idea of what represents “quality” in a food product can be very different to the next person.